Brand Words

Tablet showing on the Brand Word Industrial

I worked on this project at a dozen eggs in .

Brand words is a web application based on a card exercise. The aim is to get three words that sum up your brand values. This can be a great exercise to get stakeholders on the same page when it comes to communicating their brand.

The application works in two stages. First, you go through each word one-by-one and choose whether it is one of your values or not (or bin it if it’s not applicable). Then you whittle the list down to three. The exercise can be shared with multiple people at the same organisation, and when they have all completed the exercise, the results are sent to the main contact.

Tablet showing How it works on the Brand Words site
Tablet showing the first word with instructions how to use
Tablet showing the Brand Word "Simple"
Tablet showing the Brand Word "Progressive"
Tablet showing the Brand Word "Refined"
Mobile phones showing the Brand Words site
Tablet showing the Brand Word Review screen
Tablet showing on the complete screen on the Brand Words site

You can use Brand Words at brand-words.co.uk. Or visit the a dozen eggs website for branding insights.

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Off the Blocks

Tablet showing the design of the Off the Blocks website.

I worked on this project at a dozen eggs in .